HARIBO
CHEWY CHANNEL
Director | Cinematographer | Editor
Chewy Channel was a series of micro-television shows created for Haribo USA's social media feeds, specifically IGTV. During six rounds of production lasting over the course of two years I collaborated with multiple creative teams, bringing their visions to life while also incorporating my own artistic perspective.
Building tiny sets and bringing gummy candy to life on a tight budget was no easy feat, but we were able to accomplish it with a talented crew of only five people. I believe that this production is a testament to the power of teamwork and the ability to think outside the box. Despite the limited resources, we were able to create something truly special and I am honored to have been a part of it.
The series was a top performer on the awards circuit for my agency, Barkley, during my time there, receiving recognition from the Webby, Shorty, Digiday, and Addy awards.