HARIBO

CHEWY CHANNEL
Director | Cinematographer | Editor

Chewy Channel was a series of micro-television shows created for Haribo USA's social media feeds, specifically IGTV. During six rounds of production lasting over the course of two years I collaborated with multiple creative teams, bringing their visions to life while also incorporating my own artistic perspective.

Building tiny sets and bringing gummy candy to life on a tight budget was no easy feat, but we were able to accomplish it with a talented crew of only five people. I believe that this production is a testament to the power of teamwork and the ability to think outside the box. Despite the limited resources, we were able to create something truly special and I am honored to have been a part of it.

The series was a top performer on the awards circuit for my agency, Barkley, during my time there, receiving recognition from the Webby, Shorty, Digiday, and Addy awards.

2020 Shorty Awards
Winner, Best Use of IGTV
Winner, Best Use of Native Advertising
Bronze Distinction, Best Branded Series
Finalist, Short Form Video / Instagram Stories

2020 Webby Awards
Nominee, Food & Drink Series Campaigns

2020 Digiday Content Marketing Awards
Winner, Most Innovative Use of Content

2021 Shorty Awards
Winner, Branded Series
Winner, IGTV
Silver Honor, Short Form Video

2021 Webby Awards
Honoree, Advertising, Media & PR